Privacy Policy

Last Updated: 2024-11-21

We value your privacy and want to be clear about how we collect, use, and protect your personal information. This policy explains our practices in plain language.

1. Overview

Compare Long Term Care (part of the Comparison Market) is designed to connect consumers with licensed service providers for long-term care insurance quotes. By using our site and submitting your information, you agree to the practices outlined in this Privacy Policy.

2. Information We Collect

• Personal Information You Provide: When you request a quote or submit a form, you may share details such as your name, email address, phone number, state of residence, and any other information needed to help us fulfill your request.
• Automatically Collected Information: We use cookies and similar technologies to collect non-identifying data (like your IP address, browser type, and pages visited) to improve your user experience and enable remarketing ads.

3. Quote Request Submission

When you complete a quote request through our forms:

1. Licensed Agent(s) Only: Your information is shared with a single, state-licensed agent (and possibly their assistant) for the sole purpose of providing you with the requested long-term care insurance quotes and guidance.
2. No Third-Party Selling: We never sell or rent your information to unrelated third parties. This aligns with federal data privacy guidelines.
3. Purpose of Sharing: We only share your personal information when necessary to fulfill your request or to comply with legal obligations.

4. Remarketing

We use cookies for remarketing through platforms like Google Ads. These cookies:

• Do Not Identify You Personally: We do not store any personal details in these cookies.
• Help Show Relevant Ads: You may see ads for our site after visiting because of these remarketing cookies.

Opt Out: You can choose to disable Google’s use of cookies by visiting the Ads Preferences Manager or exploring tools like Network Advertising Initiative’s opt-out.

5. E-mail Marketing

We respect your inbox. When you provide your email address:

• Request Fulfillment: We use it to communicate directly with you about your quote request.
• Quote Delivery: We send your long-term care insurance quotes or related information.
• No Spam or Sharing: We do not share or sell your email to third parties. You can unsubscribe from any non-essential emails at any time.

6. Data Security & Retention

• Security Measures: We use industry-standard measures (like encryption, secure servers, and limited access) to protect your data.
• Data Retention: We only keep your personal information as long as necessary to provide the services you requested or to comply with legal requirements.

7. Your Choices & Rights

1. Access & Update: You can request a copy of the personal information we hold about you and update it if it’s inaccurate or out of date.
2. Deletion: You can ask us to delete your personal information if you no longer want us to keep it—subject to any legal obligations or legitimate business needs.
3. Opt-Out of Marketing: If you prefer not to receive marketing emails, you can unsubscribe at any time using the link provided in our emails or by contacting us directly.

8. Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

9. Links to Other Websites

We may link to external sites for your convenience (e.g., federal resources or consumer guides). Please note that we are not responsible for the privacy practices of those other sites. Review their policies if you have concerns.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal requirements or changes to our operations. When we do, we’ll revise the “Last Updated” date at the top of this page.

11. Contact Us

If you have any questions, concerns, or requests regarding your privacy or this policy, please reach out through our Contact Us page.

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